“You are a Jew and I am a Samaritan woman.” John 4:9
We teach people to know their customer. Jesus knew lots about the Samaritans. Whereas the disciples may have viewed this woman as an embarrassment or a distraction, Jesus saw her as the keyhole to a community. Sure, it took a word of knowledge and a miracle of revelation, but she was the ticket to the town. She tried to put him off: “You are a Jew and I am a Samaritan woman.” The disciples had questions about her, but Jesus saw the God picture for Samaria. The results spoke for themselves, and “many more became believers.”
Jesus told us we would be his witnesses in Jerusalem, Judea, Samaria and the ends of the earth. For me, Samaria is the marketplace. Here we encounter many people with all kinds of thirst. From a religious perspective they are “spiritual but not religious,” yet they don’t know too much about the One God. There are plenty of them. In fact, I call them the Global Business Consumers. They are Global: you encounter them on the Internet, in call centers, on sidewalks and in offices and they come from anywhere. The businessperson in Chennai and the one in San Jose are almost identical. They are Business: they speak Business 2.0; business is their common culture. And they are Consumers: they make business decisions in the same way that they make consumer purchases. We know their patterns, and they are similar to ours. This tribe – the Global Business Consumer – is growing quicker than any other. This is our mission field.
Many have been at work in this field for decades, yet we live at a juncture in history where the words of Jesus ring true.
“Thus the saying ‘One sows and another reaps’ is true. I sent you to reap what you have not worked for. Others have done the hard work, and you have reaped the benefits of their labor.”
Given that our life purpose fits into the context of what God is doing in history, consider how this emergence of the marketplace movement ties into your own calling. And given the size of the opportunity, what life response does this evoke?
- Should your work be your primary place of ministry?
- If the marketplace is your Samaria, how can you love it more, serve it better?
- What “drink of water” do you have that the Global Business Consumer needs?